Lavor Katalog

3 Redesigning your brand – especially if it has a long history and is well known – is a process that only strong companies with a clear vision of the future can afford to go through. It means doing some soul searching and accepting new challenges while maintaining a tight focus on the objective that you are pursuing. The path that Lavorwash has decided to undertake has led to the creation of a new logo that represents something innovative, accompanied by a payoff that summarises the company's mission. A new logo that is based on two fundamental principles: simplification and recognisability. Simplification that is also evident in the choice to unify the "LavorHyper" and "LavorPro" product ranges under a single strong, well-recognised brand: LAVOR. A decision taken to get the maximum benefit from all the initiatives and investments in visibility that the company will make in the coming years. The strengthening of the LAVOR brand, the presentation of this new trademark and the desire to be increasingly active and visible in the Italian and international markets have also led to the signing of a very important three-year sponsorship with the LCR Honda HRC MotoGP team. In fact, the LAVOR brand will be on the fairing of the motorcycle and on Cal Crutchlow's racing suit, as well as throughout the LCR HONDA HRC paddock for the three-year period 2019-2021.